Swedish DJ and producer Eric Prydz releases singles and EPs under a variety of project names, including Pryda, Cirez D, Sheridan, Dirty Funker, Moo, A and P Project, Axer, Hardform, Dukes of Sluca, and Groove System. Most of these singles are released on his own labels, which include Mouseville, Pryda, and Pryda Friends. Under his own name, however, Prydz favors straightforward, club-oriented house with a line in remakes of mildly cheesy pop songs from the 1980s.
Prydz’s first release in this style was 2004’s “Call on Me,” a sensation in Europe upon its release. Built on the hook from Steve Winwood’s 1987 hit “Valerie” (with new vocals by Winwood), “Call on Me” hit the top of the singles chart in both England and Germany, spurred in large part by a somewhat controversial video consisting of an overtly sexual aerobic routine that had no less a personage than U.K. Prime Minister Tony Blair publicly commenting on its salaciousness. Prydz followed this in 2005 with “Woz Not Woz,” a beat-heavy instrumental revamp of the 1980 Was (Not Was) single “Wheel Me Out” that was less commercially successful but more musically inventive. This was followed in 2006 by “Proper Education,” a remake of Pink Floyd’s smash “Another Brick in the Wall, Pt. 2″ that set David Gilmour and the schoolchildren chorus to a considerably funkier backbeat.
Prydz continued to issue singles on Pryda for the next few years, culminating in 2012’s triple-disc Eric Prydz Presents Pryda. New material was presented on disc one, while discs two and three featured past material edited and mixed by Prydz.
Eric Prydz’ “Pryda Snare” (contained in his song Miami To Atlanta) is a popular technique in house and trance music consisting of using a compressed and sustained snare sample at the end of a bar. Commonly used to mark progressions in a song structure, many consider it to be one of the most sampled sounds in the electronic dance music world, especially in the Beatport Top 100, which is notably used by producers such as Martin Garrix, Dimitri Vegas & Like Mike and W&W.
Not only an underground hero, but Eric has achieved huge commercial success along the way. Since teaming up with the massive Data Records he has had three top two hits in the UK. Eric’s debut for Data, Call On Me was released in 2004 and flew straight to number one in the charts where it stayed for an amazing five weeks.
After becoming the only artist even given the go ahead to remix Pink Floyd, Prydz release the huge Proper Education. Remixing Floyd’s Another Brick In The Wall he reached number two in the charts with yet another display of his unique ability to amalgamate the underground and the popular.
The talented Stockholm DJ runs three separate record labels, each responsible for the more underground music that leaves his bustling studio. His Mouseville imprint has seen Prydz produce under the alias Cirez D, releasing harder and more upfront techno tracks to great acclaim. Knockout, the biggest selling EP from the label epitomises the Mouseville ethos with its succinct nod to the Swedish underground. On Pryda, under the same name, Prydz explores his house influences with a plethora of tracks that have become huge club tunes around the globe. Songs like Aftermath, Armed, Rymd and Remember layer harmonies, melodies and hooks over his unmistakable Prydz basslines. Eric also created Pryda & Friends as an outlet for some of the tracks created by his friends that had never surfaced. He has also had a number of collaborations on there, including the inimitable 1983 with Paulo Mojo and 123/321 with fellow Swedish producer, Axwell.
Last summer’s Pjanoo became his third successive smash hit with Data Records. Its uplifting piano-led hook made it the perfect summer anthem, becoming the sound track to party goers’ fun in the sun. Whether at a BBQ, on the way to work or at any of the world’s biggest festivals, the track consistently managed to get everybody dancing. Upon release, Pjanoo shot to number two, once again justifying Eric’s position at the top of the game.
Since his arrival, Eric Prydz has unassumingly broken into uncharted territory for dance music. Previously seen as an impossible target, the man famously scared of flying, has managed to fuse huge commercial success with huge underground success. Highly respected by DJs and producers alike and forever loved by his fans, Eric will continue to produce the goods for years to come.